Ice Bank Jewellers
A complete website transformation built for conversion, with strategic CTAs, clear USPs, bundles and reviews, paired with a 24/7 AI chatbot that knows the whole business and answers customers instantly.
What needed solving
Ice Bank Jewellers already generated significant traffic, but an outdated website was holding the business back. Visitors were arriving, yet too few were converting into customers.
- An outdated website that no longer matched the brand.
- A high number of abandoned checkouts.
- Low add-to-cart conversion rates despite strong traffic.
- First-time buyers were unsure how the ordering process worked.
- Repetitive customer questions ate into support time.
- No way to help shoppers instantly outside of working hours.
What we built
We completely redesigned and rebuilt the website with a focus on conversion optimisation, customer experience and automation, then added a powerful AI chatbot that knows the entire business.
A bold hero with promo banners and clear “Shop Grillz / Shop Jewellery” CTAs.
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Trust badges front and centre: “Made In-House”, “100+ Orders Weekly” and “Buy Now, Pay Later”.
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A 3-step “How It Works” section: choose your grillz, take your impressions, show off your smile.
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Curated bundles like the Grillz Complete Kit, Tennis Set and Cross Over Set that lift order value.
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Shoppable collections including Grillz, Jewellery, Moulding Kits and Cleaning Kits, with easy add-to-cart.
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Real customer proof: a “Shine In Motion” reel, “Hall of Fame” gallery and 5-star reviews.
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A 24/7 “Icebank Assistant” chatbot that knows the whole business and replies instantly.
View on live site ↗How our AI agent works
One simple tag
Add "mould-ok" in the customer profile tags. This single tag triggers the entire process, with no forms, no extra clicks and no manual steps.
Email sent instantly
The AI sends the customer a branded email confirmation with their due date and order information instantly, with no manual typing or copy-pasting needed.
Calendar updated
The due date is automatically added to the owner's calendar so they never miss a due date and can plan orders ahead, staying prepared well before completion dates.
This simple AI agent has saved Ice Bank Jewellers 10x their time and cut down so much wasted admin time. They no longer have to email customers one by one manually and update their calendar manually. These tasks used to eat up hours of admin time every week.
Before & after Know It All AI
- Strong traffic but a high number of abandoned checkouts.
- Low add-to-cart conversion on an outdated website.
- First-time buyers confused by the ordering process.
- Questions went unanswered overnight and at weekends.
- A modern, conversion-focused storefront with clear CTAs.
- Bundles, upsells and reviews that lift order value.
- A “How It Works” section that makes ordering simple.
- A 24/7 AI chatbot answering instantly and reducing enquiries.
Measurable outcomes
The new website converts so much better and the chatbot answers customers for me around the clock. It feels like a modern store that finally matches the brand.
Want this for your business?
We'll build you a high-converting AI website, chatbot and automation system that works while you sleep. Book a free discovery call and we'll map it out.